I’m a freelance Production Manager and Garment Technician specialising in resortwear and high-end contemporary womenswear, and I believe fashion should feel exciting again, for everyone involved. Too often, talented designers and directors are pulled away from what they do best, stuck firefighting late samples, missed deadlines and supplier miscommunication instead of creating.

My work is about changing that. I help brands build smarter production management strategies, through clear critical paths, defined processes and better supplier communication, so collections launch on time and expansions run smoothly without the hiccups so many brands face every season. By taking the forward planning off their plates, I reduce the pressure on both internal teams and suppliers, and give creative teams the space to focus on what they’re truly good at: creativity.

I’m drawn to brands that make women feel their most beautiful and confident, and I thrive in women-led environments. China has become a second home to me. Years of building genuine relationships there, and a deep respect for the people, culture and work ethic, shape the way I manage production today. I’m now growing my freelance practice into a consultancy, partnering with brands who want to grow with less chaos and more joy in the process.